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CLX
CloroxNYSEConsumer StaplesHousehold & Personal ProductsSnapshot 2026-06-12
Intact
$96.82-1.51%
Close 2026-06-12 · 1-day change
Recent financial performance is holding in the top half of its industry — the reason to own it looks intact.
The bottom line
Recent financial performance is neutral. Earnings quality is fragile, meaning profits lack cash support. Management's recent track record has been unsteady, with frequent changes. Risk is moderate, and the sector backdrop is a headwind. Peer multiples imply a price about 18% above where it trades (it looks cheap on this basis); the read is fair, but weakening. This assessment is provisional.
as of 2026-06-12
Quick facts
- Exchange
- NYSE
- Sector
- Consumer Staples
- Industry
- Household & Personal Products
- Market cap
- $11.92B
- Employees
- 7,600
- IPO date
- 1994-01-28
- Next earnings
- 2026-07-30
Price
Daily closes. Earnings/event dots are placed inline.
Adjusted daily closes (split & dividend). Scroll over the chart to zoom; click a range to reset.
EarningsMaterial event
What's priced in
(what the market already expects)What it's worth (estimated)
A consensus fair price across 7 valuation methods, at three horizons. Current price $96.82. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
12-month· primaryfair
$118.82consensus
Range $95.32 – $124.90
vs price: -19% below
Method agreement — · 7 methods
No-growth: today's peer multiple on trailing earnings. The headline read.
3-yearfair
$97.34consensus
Range $80.04 – $118.95
vs price: -1% below
Method agreement — · 5 methods
Embeds projected growth. Leans optimistic by design. Upside context.
5-yearfull
How much to trust our fair value
We take the 12-month fair value above and grade our own number — how the market prices this name versus what we'd justify, and where the two diverge.
Cheap vs peershigh confidence
At $97 CLX trades at 14× p/e, below its 18× p/e peer median. Our $119 fair value sits above the price; high confidence. Analysts: $83–$139. Not investment advice.
Multiple (P/E)
14.3x
peer 17.6x · own history 21.5x
Premium
0.8x peer
0.7x its own history
Growth the price needs
-19%
our forecast -1%
Our fair value
$118.82
range $94.91 – $124.75
Analyst range(a guide on our number, not a target)Our number is in the analyst range
How this stock is priced
One valuation read at a 12-month horizon, plus how price compares to peers and the company's own history.
Long-term · 1–3 yr
fairfair — but weakening12-month view
What's priced inJustified
The price implies about 19% below a flat-multiple fair value, below our forecast of about -1%. This describes what's priced in, not a forecast of the move.
Low fragilityrisk posture, not a price call
Only weak execution quality — not the full expensive x weak x turbulent stack.
Historical context
For similar setups historically (n=20,154): about 33% saw a 20%+ drawdown, and roughly 76% of those did not recover within the year. These are historical base rates for the cohort, not a forecast of this stock.
How strong is the business
(quality & execution)Factor signals
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Recent financial performance
neutralOperating income rose in 2 of the last 3 quarter-over-quarter moves. Historically, Consumer Staples names rated neutral grew net income 52% of the time over the next year (vs 61% for the rest of the cohort, n=1526).
51st pctl · Consumer Staples
Earnings quality
fragileOver the trailing year it converted 0.76x of net income into operating cash flow. Historically, Consumer Staples names rated fragile grew net income 51% of the time over the next year (vs 57% for the rest of the cohort, n=1037).
8th pctl · Consumer Staples
Macro sensitivity
Not enough signal yet.
Not enough signal to read sensitivity to the broad stock market, the US dollar, long-term interest rates, real (inflation-adjusted) rates, Fed net liquidity.
Management & capital allocation
volatile7 material management or governance events in the past 24 months, led by capital-allocation actions. Historically, Consumer Staples names rated volatile grew net income 42% of the time over the next year (vs 51% for the rest of the cohort, n=368).
Earnings setup & market context
The next print and the backdrop around it (sector regime and the AI cycle). Context for the path, not a forecast of returns.
Earnings setup · pre-print positioning
forward-looking
Strongly bearishEPS revised -20.7% / 30d, n=14for period ending 2026-06-30
Why this setup
Consensus revisions
EPS estimate $2.10 → $1.66 (-20.7% / 30d). 0 raised, 2 cut, 14 covering analysts.
Rating actions
0 upgrades, 0 downgrades / 30d, 1 maintained. 11% of analysts rate Buy.
Material events
0 positive, 0 negative / 30d.
Sector context
Intermediate · WeeklySector phase: consumer staples is in maturing, with decelerating (~3.0 years in phase).
Sector regime (90d momentum): headwind.Management scorecard
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
Long-term · 1–3 yr
Overall: strong
- Capital allocation
- strong
- Earnings discipline
- neutral
- Margin discipline
- neutral
- Balance sheet
- neutral
- Post-call reaction
- weak
Met or beat guidance 100% of the last 1 guided quarters · 189.1% avg surprise
How bumpy is the path
(risk while you hold it)Risk: how this stock moves
What a normal day, a bad day, and the worst of the last year would mean for a $10,000 position.
Intermediate · WeeklyLong-term · 1–3 yr
On a typical day, $10k can swing ±$124.
How much price usually moves either way.
On a bad day, this stock has moved -$306.
A rough but not unusual down day (about the 95th percentile).
In the worst 12 months, $10k could have lost $3,236.
Deepest peak-to-trough drop in the last year.
moderateas of 2026-06-12
Past results, not a forecast. Not investment advice.
What would change the read
(catalysts & re-read triggers)What changed
The most important moves since the prior daily snapshot.
Short-term · Daily
- No material changes since the prior snapshot.
No material changes since the prior snapshot.
as of 2026-06-12
What to watch next
Specific, dated things to watch for, each with what would confirm it and what would prove it wrong.
Intermediate · Weekly
- Either wayHigh confidenceMonthsactive 14d
Watch for Q3 earnings on July 30, 2026
Why it matters: Earnings results will show if Clorox can address its sales decline. This is key for growth.
What confirms / what disproves
Confirms one read:Earnings report shows sales growth year over year.
Confirms the other:Earnings report shows continued sales decline year over year.
Sector context
News catalysts
Recent news graded against this company's own objectives — whether it reinforces or challenges the thesis, and how confirmed it is.
No graded news catalysts for CLX yet.
This sector is also watching
- Watch for Consumer Price Index data on June 10
- Watch for Advance Monthly Retail Trade Report on June 17
- Watch for FOMC decision on June 17
What could change this view
Conditional scenarios: if X happens, the view would shift in this direction. These are not predictions.
Intermediate · Weekly
Upside triggers
- If CLX reverses course and raises guidance next quarter (came in LOWERED as of 2026-04-30), that's a sharp positive shift. The Street usually rewards a 'crisis averted' bounce-back.
- If the Fed starts cutting rates from the current 3.62%, that would be a tailwind for CLX and other Consumer Staples names, since rate-sensitive parts of the market tend to rally when the Fed eases.
- If CLX beats again next quarter like it did this past one (a beat of +6% on the 2026-03-31 print), the momentum tends to extend, with Street estimates ratcheting up and the stock typically following.
- If inflation reaccelerates, say headline CPI back above 3.5% (currently 2.8%), that would benefit CLX and other Consumer Staples names (the sector typically holds up well in inflationary environments).
Downside triggers
- Consumer Staples has been in a strong run; if sector bellwethers like PG, CL, and KVUE start showing cracks (missed prints, soft guidance), CLX and other Consumer Staples names could lose the sector tailwind.
Recent events
(material 8-K / filing activity)Material updates
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
- 2026-05-2816d agoItem 5.02
CEO — Linda Rendle: Ms. Rendle is stepping down as CEO for health reasons but will remain in an advisory role.
Executive changeneutral
Score history
Whether the overall read has been drifting up or down lately, and how it's changed since last week.
+1.8 vs last weeklatest as of 2026-06-13
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.