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AAPL
Apple IncNASDAQInformation TechnologyConsumer ElectronicsSnapshot 2026-06-12
Intact
$291.13-1.52%
Close 2026-06-12 · 1-day change
Recent financial performance is holding in the top half of its industry — the reason to own it looks intact.
The bottom line
Recent financial performance is strong, but management's recent track record has been unsteady, with frequent disruptive corporate changes. Earnings quality is fragile, indicating that reported profits aren't well backed by cash. The sector backdrop is a tailwind, and risk is moderate, while the company's earnings yield is about typical for the sector. Peer multiples imply a price about 64% below where it trades (it looks expensive on this basis); the read is rich, as it trades above peer multiples, and the longer horizon does not make that back through growth. This assessment is provisional.
as of 2026-06-12
Quick facts
- Exchange
- NASDAQ
- Sector
- Information Technology
- Industry
- Consumer Electronics
- Market cap
- $4.34T
- Employees
- 166,000
- IPO date
- 1980-12-12
- Next earnings
- 2026-07-30
Price
Daily closes. Earnings/event dots are placed inline.
Adjusted daily closes (split & dividend). Scroll over the chart to zoom; click a range to reset.
EarningsMaterial event
What's priced in
(what the market already expects)What it's worth (estimated)
A consensus fair price across 7 valuation methods, at three horizons. Current price $291.13. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
12-month· primaryexpensive
$177.83consensus
Range $160.54 – $188.51
vs price: +64% above
Method agreement — · 7 methods
No-growth: today's peer multiple on trailing earnings. The headline read.
3-yearfull
$215.45consensus
Range $194.29 – $264.30
vs price: +35% above
Method agreement — · 5 methods
Embeds projected growth. Leans optimistic by design. Upside context.
5-yearfull
How much to trust our fair value
We take the 12-month fair value above and grade our own number — how the market prices this name versus what we'd justify, and where the two diverge.
Durable premiumlow confidence
At $291 the market pays 35× p/e — above the 22× p/e peer median but in line with its own 32× history. That premium reflects a durable franchise our peer-anchored $178 fair value understates; treat the 'expensive vs peers' read with low confidence. Analysts: $253–$400. Not investment advice.
Multiple (P/E)
35.2x
peer 22.3x · own history 32.0x
Premium
1.6x peer
1.1x its own history
Growth the price needs
64%
our forecast 9%
Our fair value
$177.83
range $163.79 – $205.54
Analyst range(a guide on our number, not a target)Our number is below the analyst range
How this stock is priced
One valuation read at a 12-month horizon, plus how price compares to peers and the company's own history.
Long-term · 1–3 yr
expensiverich12-month view
What's priced inUnjustified
The market is pricing in roughly 64% near-term growth, well above our forecast of about 9%. This describes what's priced in, not a forecast of the move.
High fragilityrisk posture, not a price call
Flags: expensive valuation, weak execution quality, a turbulent sector regime (Heating).
Historical context
For similar setups historically (n=889): about 49% saw a 20%+ drawdown, and roughly 85% of those did not recover within the year. These are historical base rates for the cohort, not a forecast of this stock.
How strong is the business
(quality & execution)Factor signals
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Recent financial performance
strongOperating income rose in 2 of the last 3 quarter-over-quarter moves. Historically, Information Technology names rated strong grew net income 73% of the time over the next year (vs 58% for the rest of the cohort, n=2777).
83rd pctl · Information Technology
Earnings quality
fragileOver the trailing year it converted 1.14x of net income into operating cash flow. Historically, Information Technology names rated fragile grew net income 46% of the time over the next year (vs 65% for the rest of the cohort, n=2129).
24th pctl · Information Technology
Macro sensitivity
Most sensitive to the broad stock market.
- the broad stock market: This stock moves with the broad market (high beta).
Not enough signal to read sensitivity to the US dollar, long-term interest rates, real (inflation-adjusted) rates, Fed net liquidity.
Management & capital allocation
Earnings setup & market context
The next print and the backdrop around it (sector regime and the AI cycle). Context for the path, not a forecast of returns.
Earnings setup · pre-print positioning
forward-looking
Strongly bullish32 analysts, 63% Buyfor period ending 2026-06-30
Why this setup
Consensus revisions
EPS estimate $0.00 → $1.90. 24 raised, 0 cut, 32 covering analysts.
Rating actions
0 upgrades, 0 downgrades / 30d, 9 maintained. 63% of analysts rate Buy.
Price target activity
4 PT revisions / 30d. Avg target 17.8% above current price.
Market and fundamentals agree. Analysts are positioned bullishly on a fundamentally strong name.
Sector context
Intermediate · WeeklySector phase: is in (~1.0 years in phase).
Management scorecard
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
Long-term · 1–3 yr
Overall: strong
- Capital allocation
- strong
- Earnings discipline
- strong
- Margin discipline
- strong
- Balance sheet
- strong
- Post-call reaction
- neutral
How bumpy is the path
(risk while you hold it)Risk: how this stock moves
What a normal day, a bad day, and the worst of the last year would mean for a $10,000 position.
Intermediate · WeeklyLong-term · 1–3 yr
On a typical day, $10k can swing ±$90.
How much price usually moves either way.
On a bad day, this stock has moved -$193.
A rough but not unusual down day (about the 95th percentile).
In the worst 12 months, $10k could have lost $1,380.
Deepest peak-to-trough drop in the last year.
moderateas of 2026-06-12
Past results, not a forecast. Not investment advice.
What would change the read
(catalysts & re-read triggers)What changed
The most important moves since the prior daily snapshot.
Short-term · Daily
- score change · valuation_scoremoderate change
Valuation rose by 18.0 points (from 28.4 to 46.4).
No material changes since the prior snapshot.
as of 2026-06-12
What to watch next
Specific, dated things to watch for, each with what would confirm it and what would prove it wrong.
Intermediate · Weekly
- Either wayHigh confidenceMonthsactive 18d
Watch for Q2 2026 earnings results on July 30
Why it matters: Earnings results will show trends in sales and the health of the business.
What confirms / what disproves
Confirms one read:Earnings results show revenue growth above 10% year over year.
Confirms the other:Earnings results show revenue growth below 10% year over year.
Sector context
News catalysts
Recent news graded against this company's own objectives — whether it reinforces or challenges the thesis, and how confirmed it is.
- 2026-06-133h agoEconomic Times
Environmental issues could lead to legal challenges for Apple.
ChallengesUnconfirmed report
This sector is also watching
- Watch for revenue growth in Information Technology to fall below the median.
What could change this view
Conditional scenarios: if X happens, the view would shift in this direction. These are not predictions.
Intermediate · Weekly
Upside triggers
- If the Fed starts cutting rates from the current 3.62%, that would be a tailwind for AAPL and other Tech names, since rate-sensitive parts of the market tend to rally when the Fed eases.
- If sector bellwethers like VUZI, TBCH, and GPRO keep beating earnings and guiding higher, the Tech sector momentum should keep lifting AAPL and other Tech names. Worth watching these names for early signals.
- If AAPL raises forward guidance on the next earnings call (currently NEW as of 2026-04-30), that's a momentum boost. Street estimates typically follow guidance up and the stock tends to re-rate higher.
Downside triggers
- If AAPL cuts guidance on the next call (currently NEW as of 2026-04-30), that's a meaningful negative. The Street tends to walk down estimates and the stock usually takes a leg lower.
- If sector bellwethers like VUZI, TBCH, and GPRO start missing or guiding lower, the Tech tailwind helping AAPL and other Tech names could fade. Watch these names for early warning.
Recent events
(material 8-K / filing activity)Material updates
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
- 2026-04-301mo agoItem 2.02
Results of Operations and Financial Condition. On April 30, 2026, Apple Inc. (“Apple”) issued a press release regarding Apple’s financial results for its second fiscal quarter ended March 28, 2026. A copy of Apple’s press release is attached hereto as Exhibit 99.1. The information contained in this Current Report shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the S…
Earnings preannouncementneutral
Score history
Whether the overall read has been drifting up or down lately, and how it's changed since last week.
About the same as last weeklatest as of 2026-06-13
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.